These four trends are quickly becoming commonplace throughout website design and development. Websites not applying these elements will certainly start to notice a decrease in user engagement.
The shift to responsive design is the biggest focus as more and more people continue to move away from traditional computer screens. A responsive website means less maintenance, better search engine optimization and your site will be compatible with all devices that hit the market. Making a website "responsive" has dramatically evolved in 2015 with the sheer size of the smart device market. With devices such as the Apple Watch the definition of responsive design takes on a whole new meaning. If your business doesn't have a responsive website, now's the time!
2. Flat Design
Flat design is another massive trend and its due to the seamless way it works with responsive design, load times are faster and it gives websites a clean and professional look. Flat design emphasises a websites content and allows users to engage without distractions. However, flat looking templates are a thing of the past and are being replaced with more personalised custom designs.
3. Parallax Scrolling
Did you check out our website? Did you notice that majority of our content is on one page? Condensing content works! Why? We know that people scan online and that the average attention span is 8 seconds. One page websites allow the ability to quickly communicate your brand increasing visitor usability. Scrolling instead of linking is far easier for users and the results speak for themselves, engagement on websites with parallax scrolling improves engagement by as much as 70%.
The saying 'less is more' really does apply to website design. A clean and simple layout will provide an enhanced user experience and increase the effectiveness of your sites call to action. With less clutter the goal of your website is brought forward. Our tip is to use minimal text and place an emphasis on imagery as 90% of information transmitted to the brain is visual.